According to the Hollywood Reporter, the Kardashian family stands to actually benefit financially from today's nuptials.
How is this possible? The 30-year-old reality star is said to have been paid $50,000 from Las Vegas' Tao nightclub to host hers & his bachelorette and bachelor parties on 23 July.
The cost of being a Kardashian: Kim's wedding is worth $10 million; she's having the nuptials of the year at this $29m Montecito, California estate
Vendors involved in her big day are either discounting or giving their products/services for free in return for the exposure that goes with the Kardashian name.
Some of the freebies include the Lehr & Black wedding invitations at a cool $10,000; the cake bill from Hansen's Cakes is reportedly $6,000.
The Las Vegas party pad she stayed at in the Palazzo hotel during her bachelorette party cost $2,000 a night.
The soon-to-be-bride was gifted three Vera Wang wedding dresses to choose from on her big day at $20,000 a pop.
NBA player fiance Kris Humphries, 26, is said to have gotten a hefty discount on his $2 million Lorraine Schwartz engagement ring.
But by far the most extraneous cost was mum Kris Jenner's wedding-day facelift at $50,000.
The 500+ invited guests have been instructed to wear black or white to today's all-star event at a $20 million Montecito estate.
The extravaganza of the century will kick off in a few hours; the four-hour special will air on 9 and 10 October on E!
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